Assurancelab
Service
Print, Digital & Web
Industry
Assurance
Year
2019
The AssuranceLab company's goal is to create a new and better way for Audits that build trust, which is critical to the company's success. Their mission is to elevate enterprise growth and better practices with audits.
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My task was to create a brand identity from scratch. The client wanted a brand to be recognized as modern and to appeal to the new IT audiences. That is why the logo needed to be simple and to show immediately what the business is about.
A wordmark using modern letterforms is perfectly paired with the symbol.
The icon is an abstract letter ”A” created from the tick symbol used in all audit documents. It presents approval, growth, and trust to Assurancelab customers
The color palette paired with lighter and darker blues gives a viewer a trustworthy corporate modern feel that the brand wants to show to its Audit clients.
Blue
R=0 G=120 B=238
C=79 M=83 Y=20 K=15
#0078EE
Dark Blue
R=6 G=29 B=78
C=100 M=93 Y=36 K=41
#061D4E
White
R=255 G=255 B=255
C=0 M=0 Y=0 K=0
#FFFFFF
The icon is simple enough that it is effective in traditional applications, such as stationery designs, T-shirts, sweaters, and badges that are important for annual conferences where the company is promoting itself but also in digital applications like the website and social media pages.
Across stationery materials, the logo icon can be repeated, used as a pattern, and printed with glossy paint on a blue background. Photos used in leaflets and other branding materials are always monotone in bluish-grey color.
Simple mono-line icon's set in color was designed for the website and app usage
To make the user experience more engaging for the clients to follow and understand tech-savvy topics such as audit cybersecurity, we created two characters inspired by the company's owner and his assistant.
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Those two characters are present across the website and social media pages as guides to bring the customers closer to their services in a visually explanatory way.
Client Feedback
"As usual Bogdan was fantastic! This is the second brand I've used him on.
Like the first, he grasped the concept really well, communicated well, and proposed styles and graphics to help me decide. Ultimately delivered a high-quality output in a short timeframe!"
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— Paul Wenham, Assurancelab & Pillar