Choosy
Service
Icons
Industry
Health
Year
2023
Project Summary
After successfully completing the illustration revamp for the German app Choosy, I was re-engaged by the company to redesign their iconography. This project involved redesigning approximately 120 icons, categorized by their placement within the app’s UI layout, necessitating different sizes and levels of detail. Despite these variations, it was crucial to maintain a cohesive style across all icons to ensure a unified visual identity. The redesign aimed to evoke a friendly and modern aesthetic, enhancing the overall user experience.
Inactive state
Active state
Navigation Icons
The icons revamp began with redesigning the "navigation bar icons" for Plan, Shopping, Stock, Recipes, and Profile. These icons were prominently displayed while users browsed through the app, requiring them to be effective even at small sizes such as 24px and 16px. Therefore, creating minimalistic and instantly recognizable designs was essential.
To ensure pixel-perfect precision and optimal rendering across all screens, these icons were designed following a pixel grid. The lines were monoline with soft, rounded edges and smooth curves. This approach resulted in icons that were playful yet not overly so, maintaining a friendly and professional appearance.
The icons were divided into categories: Restriction Icons, Diet Icons, Grocery Icons, Food Group Icons, and General Icons. The challenge was ensuring they looked cohesive together. Restriction icons featured circular shapes with food products inside a crossed circle, necessitating careful definition of the right amount of white space around each icon.
Restriction Icons - 54px
Diet Icons - 54px
Grocery Categories - 32px
Food Group - 24px
General - 24px
General - 20px
Client Feedback
We hired Bogdan to refresh the Choosy app UI with new icons of all sizes. His work was very thorough, with a great eye for detail. He is an amazing illustrator and designer. His icons are beautiful and perfectly portray our friendly app!
— Julius Kuschke, Choosy