Courvoisier
Service
Package & Label
Industry
Food products
Year
2018
My task was to invent a premium experiential gift box, with a unique packaging experience.
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Time Capsule is an Experiential gift box. The moment of opening is an act that will take a consumer on a journey through the history of a brand and make that moment like time travel.
Packaging design that will spark an interest in consumers in knowing more about the heritage and history of a brand and will make the experience of opening unique and memorable!
Open the Time Capsule by rotating it clockwise and then follow the zig-zag path that takes you through the brand history!
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Once you open the Time Capsule you can turn the other side of the packaging that has a straight-line opening foreasy consecutive usage
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Straight-line on the back for easy opening after the first experience.