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Trabin Communications

Service

Print, Digital & Web

Industry

Communication

Year

2023

Lisa is a talented copywriter who aimed to take her services to a higher level. My task was to design and create a logo for her agency, enabling her to present her services to larger corporate clients!

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Concept

Sketching is crucial in my design process. It is the moment when the data I collect about the brand is visualized for the first time, allowing me to investigate whether the idea works or not.

Sketching serves as a brainstorming process in which ideas become visible. Only after creating enough diverse sketches, both good and bad, do I proceed to refine and polish an idea.

Logo Construction

Construction

It is evident from the construction guides that the letterforms are connected, and the monogram line is of the same thickness, which creates a unified sense of belonging and unity despite the separation of its letters T and C.

The edges are rounded, and there are three different circular sizes in addition to the circular shape of the letter C. The lines of the letters maintain a consistent thickness throughout.

These measurements show the proportion of the icon and text in relation to each other. It is crucial to maintain these sizing guidelines without disruption.

The "X" area is measured using the height of the logo mark's bottom negative space of the letter "C".

To ensure the logo's visual clarity and effectiveness, all forms of the logo must have a designated amount of clear space on all sides that are unoccupied by other elements.

The "X" area is measured using the height of the logo mark's bottom negative space of the letter "C".

Typography

Typography

The typefaces are a modernist design from the New Typography movement. It was introduced in 1927 to replace a previous serif font in the Dutch Architecture Journal Bouwkundig Weekblad Architectura.

Color

Color

These are our Primary colors: the icon and text showcase Coral Peach and Medium Pink. These carefully chosen colors create a visually appealing and friendly brand identity.

The background color underneath them should preferably be Ivory whenever possible.

Color Peach

HEX     #FA6D66

RGB       250 / 109 / 102

CMYK    9 / 72 / 55 / 0

Medium Pink

HEX     #FF69B4

RGB       255 / 105 / 180

CMYK    0 / 75 / 0 / 0

Ivory

HEX     #F9F6F0

RGB       249 / 246 / 240

CMYK    2 / 2 / 4 / 0

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Mockups

The minimalistic look of our logo, characterized by its broken lines, offers a unique visual aesthetic that lends itself well to the creation of attractive patterns.

T shirt.png
Mug.png

The logo needs to function perfectly across various branding elements, including mugs, t-shirts, and business cards. This ensures that the brand positions itself quickly and effectively communicates its message.

Business Cards.png

Client Feedback

I like how the logo looks modern and professional. It is new and refreshing, yet it also retains my own personality. Bogdan did an amazing job!

 

— Lisa Trabin, Trabin Communications

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